Go-To-Market from the seat of marketing.

This page is not about me, even though you clicked "About Søren Vasø".

You don't care about me.

You care about you.

You wanna talk about your problems, your marketing efforts, your GTM pains.

You're here because you hope I can help you with that.

And that's the first thing you should know about me. That's how I think about Go-To-Market. It is not about us — it's always about the customer.

The better you can align your go-to-market strategy and market your business to the pains and profile of your ideal customers, the faster and harder you win.
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Combine that with a strategy that leans heavily into positioning and educating your audience to enable them to buy, then you know all you need to about me and what I help companies do.

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